For Immediate Release
Contact: Daniel J. Brennan
Senior Public Relations Consultant
Schubert Communications
(610) 269-2100, ext. 223
dbrennan@schubert.com

Denman & Davis Launches Initiative to Expand Services, Enhance Product Availability

GPA (General Line, Plate Maximization and Accountability) Program aims for
greater efficiencies, higher level of response to customers’ needs

CLIFTON, N.J. – June 14, 2006 – Denman & Davis, the Northeast’s largest general-line independent steel service center, has launched a business initiative it calls GPA – General Line, Plate Maximization, and Accountability – that is aimed at improving the company’s internal business process and its ability to serve the business market.

In the “general line” component of the initiative, Denman & Davis will beef up inventory of general line materials including stainless, carbon and alloy steel products in tubing, bars, sheet, and plate, and place a greater focus on light structurals. Denman & Davis will also track transfers of materials and monitor adherence to deadlines when an order needs further modification at one or more fabricators. “We will be the single point of responsibility for our customers,” said Dylan Altieri, marketing manager for Denman & Davis. “We want to eliminate the burden of multiple phone calls, and all the tracking and monitoring for our customers, so they can concentrate their efforts on their core competencies. We think this will be a very welcome added value.”

Plate Maximization is designed to increase efficiencies in Denman & Davis’ method of handling materials. Under this plan, multiple orders are combined and burned from a single plate in one session. The burning is planned so that only scrap remains, meaning each plate is handled only once. Denman & Davis is complementing this process by adding new employees and extra shifts to maximize machine processing time and make quicker customer deliveries.

Beyond the shop floor, the Accountability platform accelerates and intensifies Denman & Davis’ review of its internal sales structure, and shares the information with the entire sales team. The process emphasizes customer visits, highly focused tracking of existing customers and targeted accounts, and a continual review of each aspect of the general sales activity. “More than knowing where we’ve been, the information we gather in the Accountability platform will show us where we need to go,” Altieri said. “Information that’s not actionable is just data, and data doesn’t serve our customers better. We want to know how to make ourselves more valuable to existing and prospective clients, and every bit of knowledge that we can act on gets us closer to that goal.”

About Denman & Davis

Since 1888, Denman & Davis has served the OEM, Machine Shop, MRO, and Construction industries, along with a variety of other markets. Today – with locations in New Jersey, New York, Rhode Island, and Pennsylvania – Denman & Davis is the Northeast’s largest general-line independent Steel Service Center.

Denman & Davis’ focus on lower overall project costs, better on-time delivery, and higher quality material processing, is reflected in its reputation for stocking a wide array of steel products, for attention to detail, and for Just-In-Time (JIT) delivery methodologies.

From Alaskan pipelines to Chinese power stations, Denman & Davis has moved beyond its role as a supplier to become a valuable production partner for its customers.